marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• Casting; Marketing; Target market strategy; Marketing mix strategy;
  铸造；市场营销；目标市场决策；营销组合策略；
• Promotion The fourth element in the marketing mix is promotion.
  促销营销组合中的第四个要素是促销。
• Historical Evolution of Marketing Mix Theory and Its Developmental Tendency
  市场营销组合理论历史沿革及发展趋势
• Research on Marketing Mix Tactics of SPD Bank's E-banking Business
  上海浦东发展银行电子银行业务营销组合策略研究
• Research on Marketing Mix Strategy of E-payment Business for Agricultural Bank of China
  中国农业银行网上支付业务营销策略组合研究
• The legacy of this can still be seen in the traditional four P's of the marketing mix.
  遗留下来的这仍然可以看到在传统的4个P的的营销组合。
• Place, product, promotion, and Price-the4 Ps of marketing-must be integrated and coordinated in order to bring about the most effective marketing mix.
  地点、产品、推销和价格营销中的4个P必须是一个有机的整体，并且互相协调，以使综合营销取得最效益。
• Selling and advertising are only part of a larger marketing mix.
  销售和广告只是市场营销的一小部分。
• Based on the social responsibility of high-tech enterprise marketing mix model innovation research
  基于社会责任的高科技企业营销组合模式创新研究
• As part of our marketing mix, we'll label the product as a premium item with above-average quality.
  作为我们营销组合的一部分，我们要使这一产品成为高品质的象征。